Zillow Strikes Back Against Exclusive Inventory Aimed at Compass

Zillow just announced a new policy: if a home is publicly listed for sale in a private network, it will never appear on Zillow.

Zillow’s new policy states that a listing marketed to ANY buyer must be available to EVERY buyer.

• Listings must be in the MLS and published on Zillow, as well as other sites that receive MLS feeds, within 24 hours of being advertised publicly.
• And listings that don’t meet these standards won’t be published on Zillow and Trulia for the life of the listing.